With over 8 million self-illuminating, individually controlled OLED pixels, you’ll see real black, incredible contrast, and lifelike color. It’s an enthralling experience like no other. Our OLED pixels work individually and can be turned off completely to deliver absolute black. This level of supreme contrast reveals detail, depth, textures, and colors for a view that’s stunningly real. We see colors differently depending on what’s around them. Only when surrounded by true black do colors seem really vibrant. This screen has millions of self-illuminating OLED pixels that can be individually activated to reproduce truly lifelike pictures. Because each pixel lights up independently, you'll see more accurate detail, color, and shades in every scene.Our OLED TVs are designed to prevent image burn-in. The 4K HDR Processor X1™ Extreme detects if there is a static image on screen and shifts the pixel to avoid burn-in or image retention. Even in fast-moving scenes, there’s no blur—you’ll see everything in perfect clarity. Each pixel can go from off to bright in a fraction of a second. See pictures that are bright and clear from any angle. Bring all the family together to enjoy the screen and they'll all have a great view of the action.